About

I’m a Creative Director and Brand Strategist with two decades of experience across New York, London, and Paris — helping some of the world’s most influential brands stay culturally relevant.

I turn strategy into creative ecosystems that travel — building toolkits, directing film and photography, and guiding local markets to adapt global ideas without losing their soul.

For me, creativity isn’t just about consistency — it’s about cultural resonance. From repositioning Tinder for Gen Z, to redefining Garnier’s digital-first identity, to shaping Estée Lauder’s global visual language, my work bridges strategy and execution to create ideas people feel, not just see.

This portfolio brings together projects where global vision meets local meaning — bold, scalable, and human at every level.

After several years in Paris, I’m now based in London and open to new collaborations with brands and people who believe creativity can shape culture, not just communication.