About
I’m a Creative Director with two decades of experience across New York, London, and Paris, shaping campaigns for some of the world’s most influential brands. I turn strategy into creative systems that travel — building toolkits, directing photo and film, and ensuring local markets adapt without losing brand soul.
For me, creativity isn’t just about consistency — it’s about cultural relevance. From repositioning Tinder for Gen Z to redefining Garnier’s digital-first identity and shaping Estée Lauder’s visual language, my work bridges strategy and execution to deliver ideas that resonate.
This portfolio highlights projects where global vision meets local impact — bold, scalable, and culturally tuned to keep brands meaningful worldwide.