Hands-on Direction
Across these projects, I took on a full 360 role — from strategy and creative concept to directing on set and guiding actors. Each film reflects a hands-on approach where I shaped every step, ensuring coherence between brand vision, storytelling, and execution.
Project #1
Fillmed – RE-Time Serum
A cinematic brand film blending live action and 3D to turn advanced skincare science into a poetic story of regeneration.
Project #2
The Surprise
Legrand–Connected Door Entry with Alexa.
A comedy-driven digital series that repositioned Legrand as a true technological facilitator for everyday consumers.
The Keys
The Dog
Project #3
Mondelèz– LU Breakfast
A 360 campaign with TV and social content that modernized the category’s tone of voice and ranked in Mondelēz’s global top 5%.
Making Of