Over the past decade, I’ve led creative work for three global beauty giants — Maybelline New York, Estée Lauder’s Becca Cosmetics, and L’Oréal Garnier — across Paris and New York. From pioneering social-first influencer strategies with Chrissy Teigen to redefining Maybelline’s digital identity with Gigi Hadid and leading Garnier’s global digital-first transformation, my work has consistently blended cultural insight, bold storytelling, and world-class talent to shape the future of beauty marketing.