L’Oréal Garnier
I led Garnier’s move to a digital-first strategy, overseeing 15 integrated campaigns across TV, print, digital, and social. From the choreographic film “Control to Lose Control” with Hans Emmanuel to playful launches like Pure Active Charcoal and Fructis Nutri Curls, my work positioned Garnier as one of L’Oréal’s top-performing digital brands worldwide.
Control to Lose Control.
A 360° deodorant campaign for Garnier Deo Control Plus, created with director Hans Emmanuel. The film blended choreography and poetry to celebrate the universal joy of feeling the body free.
Squeeze a Tube Instead.
A campaign mixing social, influencer challenges, and digital/TV to highlight Pure Active Charcoal against blackheads.
Social Campaign Overview
Curls
Fructis Nutri Curls
A 360° global campaign positioning Garnier as the #1 champion of end looks, inspiring and educating curl communities worldwide.
Global Campaign Overview
SkinActive Micellar Water
I created two TV films showcasing the micellar cleanser’s effortless power to remove even the most stubborn makeup. Playful and dynamic, the spots highlight how Garnier makes makeup removal simple and effective in any situation.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
